That any form of
marketing could be construed as "noble" might be regarded as a little satirical,
but blessed with a maiden name that was full of brand potential, Audrey
Noble founded Noble Marketing in January 1994. Audrey’s career up to that point
had been with AC Nielsen, working on the client side with mainly blue chip
clients. To be fair, they weren’t all blue chip. Some were pale blue chip and
some were muddy brown chip, but it was all good experience that stands her in
good stead to this day. Why? Every marketing organisation today is positively
swilling with data. Everyone has a product to sell and lots of data on existing
and potential market places. If only they had time to make sense of it all.
Particularly the data that flows in on a continuous basis. We specialise is analysising
this continuous data. It can come out of a variety of diverse systems, but
thankfully there are agencies like Nielsen and Information Resources who
condense most of it into more manageable chunks. Even so, this still represents
a forest of data, to be digested and trawled for insight. Our role to assist in
that task. Some clients bring us in to create report systems that typically sit
in Excel and use point and click to get to an appropriate chart, table or even
self refreshing text. Other clients use us tactically, out sourcing analysis to
us at time of peak workload. That takes us into NPD work, cross country analysis
and category management.
Analysis for Trade and
We are a small
but capable team, where everyone has at least 10 yrs experience analysising
sales information. Having serviced a diverse range of clients over the years, we
have encountered and tamed a wide variety of data sources. One thing we have
chosen not to do is become a software vendor, either our own or anybody else’s.
In our experience, most clients have quite enough software already. Generally
what is required is to maximize existing systems and use a few new tricks in
Excel to tie the whole thing together.
So thanks for
visiting our site. Please have a look around and if you think we might be able
to help you tame your data jungle, then please get in touch.”